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"You need to have a clear understanding, when editing, of what kind of shots are mandatory to make your movie understandable. Understanding sequencing will help you to shoot better footage the next time around, he adds. You can learn this watching movies and commercials, but my biggest influence was comics, because graphic novels use consecutive frames to express emotion and meaning."
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I had to learn how to tell a story with three, five or 20 frames, while being able to move the camera. "With video, you write a story with multiple frames, while most commercial photography stands alone, without context. Appreciate the nature of sequencingĪccording to Quentin, the key to technical success is appreciating the difference between photography and video. He teams this stripped-down kit with a gimbal, reflectors, and light and audio equipment for film shoots – "just a fraction of the equipment that we needed in the past," he adds. Jörg favours prime lenses such as the Canon EF 50mm f/1.2L USM and the Canon EF 35mm f/1.4L II USM for their "brilliant image quality and lovely wide open apertures". My advice is to buy an EF-EOS R adapter, so you can use the EOS R with EF lenses too." "They are amazing for video due to the fast AF and the intuitive design of the Control Ring. "I've also tried the new Canon EOS R system and the RF lenses," he says. When shooting commercial video, he usually relies on the versatile Canon EF 24-105mm f/4L IS II USM lens, and the Canon EF 50mm f/1.2L USM, which is very effective in low light.
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"This is one reason why it's a huge advantage to go for a brand like Canon, which allows you to update your workflow as your career progresses."
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If you do upgrade to a cinema camera later, you can still use your EF lenses," says Quentin. "If you have a tight budget, I'd recommend prioritising lenses over the camera body. Take advantage of your suite of EF lenses An aspiring director with a photography background is perfectly placed to produce this kind of content."Ħ. "These small films are well suited to social networks such as Instagram and Facebook, and explore the newer vertical video format. "There is a huge emerging market for branded content videos," he says. Make the most of social mediaĭigital developments offer enthusiasts particularly good opportunities, says Quentin, who specialises in social media videos. "I made connections in that sphere and was soon creating music videos for other artists, then commercial videos for fashion clients." 3. Quentin shot The Girl from the Bayou on the then newly-released Canon EOS C500 (now succeeded by the Canon EOS C500 Mark II), inspired by Saul Bass and James Bond films. "My 'big break' happened a year after The Hourglass, when the award-winning musician Arnaud Rebotini, from the band Black Strobe, asked me to direct a music video," he says.
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He specialises in portraiture, fashion and advertising, and believes that sharing personal work is a good way to break into the industry. Today, Quentin is known for his glamorous and mysteriously evocative photography and video. The Hourglass went viral, catching the attention of several advertising agencies. There are so many aspects of the business that you need to master to be successful today."įrench photographer and videographer Quentin took a more personal route into the film world, producing a video to accompany a photo series he was exhibiting. "That said, talent doesn't just mean being good at making videos, but also networking, bookkeeping and social media. "Today, everyone has access to the same standard of equipment that professionals use, so the only thing you need is talent," he says. The client commissioned him to compile a video using the photos he'd taken, which opened the door to the world of TV commercials. Jörg got his break after photographing an assortment of music samples.
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Revered for his bold and creative aesthetic, Jörg runs a busy studio in his hometown of Hanover, Germany, where he specialises in portrait, fashion and commercial photography and video.
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Online demand, user-friendly software and increasingly high-spec, affordable cameras are encouraging more and more solo operators into the commercial video industry.īut what's the best way to go about it? Here, Canon Ambassadors Jörg Kyas and Quentin Caffier share their top tips for shooting professionally and the best way to get that all-important foot in the door. Yet, while the thrill of producing moving images remains the same, the career path couldn't be more different. Lights, camera, action! Filmmaking still holds the same enchanting allure conjured up by those iconic words from the golden age of cinema.